Louise Headshot for Meet Louise Square

Optometry Marketing

Louise McCarthy

You may need me to put together a brand spanking new optometry website for you or freshen up your current one.  Perhaps you need eye health resources developed for your practice ..... or website blogs, email blasts or a regular practice newsletter written for your patients. I would love to help your independent optometry practice gain better traction and more exposure.

I can take on all these tasks for you! As a graduate of the University of Technology BA Social Science degree, I have gained 20+ years in social research. In addition, I have 15+ years in independent optometry practice management and marketing.  

Take a look at the images below to see some of my recent work.

From setting up and posting on our Facebook page to designing our regular newsletters, Louise’s work is always professionally presented and relevant to our objectives.

Glen McGilp

Optometrist – Southern Optical Jannali NSW

Louise’s background has given her a unique insight into the optometry business from the perspective of both the practitioner and the patient which informs all her interactions and is reflected in her work. She is efficient, accurate and always a pleasure to collaborate with.

Maria Norris

Maria Norris Optometrist – Concord NSW

We have had the absolute pleasure of working with Louise for a few years now and it is so great to be able to outsource our writing tasks. We are so happy that we found Louise and would highly recommend her.

Shannon Smith

Optometrist – Outlook Eye Centre, Toowoomba Qld

Louise McCarthy - Credentials

  • Bachelor of Arts (Social Science) UTS Sydney
  • Diploma in Modern Languages (Spanish) UNE Armidale
  • Certificate IV Workplace Training & Assessment
  • Social Media & Digital Marketing for Optometry
  • Visual Merchandising for Optometry
  • Website Content and SEO (University of Sydney)